The Bed Head colour care range, with a Colour Protection System, has been tailored with professionals to care for and revive chemically treated hair and enhance colour vibrancy. The sulphate free Serial Blonde™ Purple Toning Shampoo provides amazing colour care benefits and cancels out those unwanted brassy tones. This purple shampoo is powered by purple toners to help remove yellow tones, amplify cool tones and brighten blonde hair. The violet shampoo also adds shine to dull hair for vibrant blonde hair!