Bigger The Better™ Shampoo has been developed in collaboration with our professional team as a breakthrough aerosol shampoo, which is a new and innovative way of gently cleansing hair. The foam format lasts up to twice as long as a standard shampoo and reduces water consumption. The volumizing shampoo is sulfate-free and lightweight, to ensure it doesn’t weigh hair down. It gently cleanses the hair and removes dirt and build-up, without stripping the hair, resulting in body and volume at the roots.